
Microsoft's Zune HD
The oft rumored Zune refresh, dubbed the Zune HD, has been officially confirmed by Microsoft.
The few features officially touted by the device are:
- HD Radio
- Dock w/ HDMI for 720p HD output
- OLED multitouch screen (3.3″ – 480×272 – 16:9)
- Accelerometer
It’s great that Microsoft is getting a touchscreen device out there, but the problem is they are TWO YEARS behind Apple. The iPhone/iPod Touch combination are already DEEPLY entrenched in the market.
If Microsoft wants to create a splash with this thing. They are going to have to do more than just bring a touch screen device to the masses. Apple already has one of those. One that has millions of apps waiting to be downloaded and a thriving community of developers (despite Apple’s random nature when it comes to accepting apps).
The folks at Redmond need to make developing for this thing as simple and fun as possible. If they can make it comparable to the iPhone SDK, but handle the distribution and sales part better, then they can draw developers to the Zune. They need some way to bring similar enthusiasm to their platform. I’d look at creating a sort of blend between the iPhone OS and the new Palm OS. An SDK for developing native applications, just like you would for a WinMo phone, but also the ability to create completely web based applications that run on the device. Almost like a mobile version of Prism.
The supposed HD aspect of the device (HD radio and HD output with a dock), don’t really excite me too much. A portable device that can output HD video through a dock just seems useless. HD video takes up a lot of space, not good for a mobile device right now. There are so many better ways to output HD video to a television/monitor. Using a mobile device for that seems kind of gimmicky. As far as HD radio, it is a good future. And will probably sell a few Zune’s (unless the new iPhone/iPod come with their own radio tuners – HD or not), but in my opinion the future of radio is through internet.
All negativity aside, I think Microsoft needs to find a way to leverage their other platforms and integrate them with the Zune. Xbox, Windows 7 and Media Center, Office, and Live Mesh web services could all be used with the Zune in innovative ways. The Xbox marketplace could be combined with a Zune marketplace to allow all sorts of homebrewed games to be developed. They could push Netflix integration to the device and allow you to watch videos instantly over Wifi or even download them to the Xbox and transfer them to the device. An advanced form of mobile Office could be used to read, edit, and even present documents on the go.
Microsoft is late to the game on this one, and they are following behind Apple in many departments these days, but competition brings out the best in companies. Hopefully it will bring a strong competitor the the iPod Touch (and eventually the iPhone…hopefully).